The word swoon means “to become enraptured with something.” That’s exactly what Sue Appleton-Webster is hoping customers will do when she opens the doors to her new store on September 15. Located in Westport, Swoon will offer a carefully curated collection of vintage and custom home furnishings, artwork, vintage lighting, rugs, fabrics, accessories and more.
With five years of planning behind her, Appleton-Webster looked at several places before settling on her new space at Sconset Square. “I walked in, and I just knew this was going to be my store,” she says. “When I signed the lease, I literally ran around the shop because I was so happy to find this particular spot.”
She hopes the vision she has for her first retail space will add something different to the marketplace. “Swoon is not a traditional antique store, and it’s not necessarily a home furnishing store with a lot of new product; it’s a mix of both,” she says. “I love items that have a history, a past life, and I want to help customers look at vintage in a new way.”
At Swoon, creating that fresh outlook on older items will be all about presentation. The space’s soft gray walls, hand-painted wood floors and natural light will serve as a neutral backdrop for the wide variety of styles, periods and countries represented in the shop’s wares. Vignettes throughout the store will help customers envision how specific vintage pieces could look in their own homes as well as provide ideas on how pieces can work with each other or with something more modern or new.
Since everything in the store will be one-of-a-kind, offerings will also change regularly. For customers who want to try before they buy, pieces can be taken home to see how they look, and Appleton-Webster is always available for second opinions, design questions and sourcing assistance.
With this new venture, Appleton-Webster is excited to share her passion and take away the fear that often accompanies purchasing older furnishings and accessories. “People are sometimes scared to touch or change anything,” she says. “But if something isn’t working for you in a certain finish and you redo it, you haven’t ruined it or detracted from its value; you’ve enhanced it. I want to show people how a vintage piece that may otherwise be neglected can take on a new life.” 9 Sconset Square, Westport; 203-557-0997; swoonwestport.com